Wondering if Internet marketing could work for you?
Summary: Did you know that most Web sites lose money?
A successful Web site spurs visitors to become customers. If you understand the seven reasons why most Web sites fail, you can create a Web site that really works.
Don't make the mistake of assuming that your Web developer knows how to create profitable Web sites. Most failing Web sites were created by "professionals."
Want a Web site that motivates visitors to become customers?
Do you already have a Web site? Does it cost more than it earns? Would you like to know why your Web site isn't selling?
Or are you considering creating your first Web site? Perhaps you'd like to market your product or service on the Internet. Are you hesitant because you've read about the failure of many Web businesses?
No matter what kind of work you do—professional, small business owner, artist, writer, or retailer—you probably need a Web site. But you need a Web site that sells.
Or—better yet—you need a site that helps visitors decide for themselves to become your customers.
A Web site that doesn't work costs you twice: first in the time and expense to create and maintain it, and second in the lost opportunities to grow your business.
Let's lay the darkest secret of the Internet on the table so we can do something about it: most Web sites lose money.
The Seven Reasons Most Web Sites Fail
- Visitors don't identify with the written content and graphic design of the Web site because the content and design come from the site owner's point of view.
- The site's content is not persuasive. The content doesn't create desire, build trust, help decide, and make action easy.
- The Web site does not appear in the first two pages of search engine results when users search for your product or service.
- The Web site design doesn't conform to usability and accessibility guidelines.
- The underlying code of the Web site doesn't follow current Web standards.
- The site doesn't facilitate business processes by making your work faster, easier, and cheaper.
- And the top reason: the site was created without a clearly outlined Internet marketing strategy.
Yes, the high failure rate is dismal news, but there's good news, too.
The failure of the majority is an opportunity for you.
The fact that some Web sites are highly successful means that Internet marketing can work.
If you understand why the majority fail, you can ensure that your site attracts prospects, wins clients, and builds income. Even better, with smart planning and attention to key details, your site can outshine and outperform the competition.
You may be asking, "Why do I need to understand these problems? I'm hiring professionals to take care of these details."
Won't the people I hire to create my site know these things?
Of course, Web professionals should be familiar with all of this. The fact is that they aren't.
As I wrote in the article on how to choose a Web developer, many unprofitable sites were created by professionals. Most professionals only know part of the what is needed to develop successful Web sites.
Unless you have a fundamental understanding of the issues, how will you know that you've hired the right people?
You can learn the basics in a few minutes.
In these How-To articles, I introduce the most important elements for successful Web marketing so you'll have the tools to make informed decisions.
< < Back to A primer on Web site marketing